CIRM:

IDENTIFYING & CREATING DEMAND

Introduction

Demand is the statement of the needs in the market place. For an enterprise to flourish it must be able to understand, define and quantify customer requirements.

Target Group

This certification program is beneficial for Project Managers, Team Leaders, Aspiring Managers, Operation Staff, Consultants, Management, or other Professionals seeking to improve their decision-making abilities.

Course Objectives

Understand the strategies and tactics that identify define and quantify customer wants and needs and teaches how to translate these into requirements for value-added products and services to be delivered by and organization. This module also provides information on how to integrate marketing and sales, increase customer demand, and improve field service, market research, competitive analysis, pricing and supplier relationships.

Duration

5 Days / 30 Hours

Entry Requirements

Minimum of 5 years in SCM, standard 10 or have obtained the certificate in Supply Chain Management.

Key learning points

	Business planning and customer demand: Environment, Competition, Customers, Business Planning
	Marketing: Market analysis, Setting strategy and he market plan, Marketing organization, Executing the market plan
	Sales: Sales Strategy & forecasting, Sales relationship management, Sales process (direct & Indirect)
	Customer ordering and service: Order entry, Order status information, Sales order changes, Electronic commerce
	Performance measurement: Enterprise level, Marketing and Sales

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